The Silvertone brand has been around for a long time. The brand was owned by Sears and was attached to everything from radios to TVs, and of course, guitars. In the early 1900s, Sears was the Amazon of its time. Their catalog and catalog stores were in every small town in America. If you lived in a small town, and you wanted a guitar, you went to the catalog and picked it out, and it was shipped to you weeks later. Because of their affordability and range of styles, Sears’ Silvertone guitars were often the first guitar of many famous musicians. Without Silvertone, many great guitar players and songs would never have been heard. Towards the end of Sears’ guitar manufacturing, the guitars were poorly configured...Samick changed that. In 2001 the Silvertone brand was purchased by Samick, one of the largest guitar manufacturers in the world. We carry many of their models, authorized refurbished, made between 2018 and 2020. Silvertone guitars are great beginner guitars because they are inexpensive and well-made.